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To be a self-sustaining, professional, competent, and caring member-owned financial institution that is recognized by consumers to be the preferred provider for financial services.
To become the primary financial institution of small businesses, organizations, and individuals in the communities we serve by offering exceptional service and value while maintaining financial stability.
To maintain open, honest, and reliable communications while ensuring confidentiality.
To take responsibility, use proper judgment, and incorporate actions to ensure the overall soundness and viability of the organization.
To conduct ourselves in appearance, actions, attitude, and communication that emphasizes competence, commitment to learning, responsibility, initiative, efficiency, and cooperation.
To maintain attitudes that strive to be helpful, educational, and respectful to members, employees, and the residents and businesses in the communities we serve.
To be forward thinking in the continuous development of ever better ways to provide security, convenience, and efficiency.